An investment banking presentation can be deadly boring, especially potential investors. Thick booklets of printed information, charts, graphs. Who has time to study and evaluate so much information? Certainly not me! I just toss it into the trash basket, unread. Someone spent uncountable hours laboring over this information, but I don't care. I don't have time to read it. The day of the paper investment banking presentation may be past, however, to be replaced with the video presentation.
Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He pages through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you stand out? You can stand out by getting out of the book and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect wont take time to read. You can tell your story pictorially and make it real for the viewer. You can take them on a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can run your video whenever is convenient, and as often as he likes.
A similar unread document is the annual report. Annual reports are required of public companies and are based on information that has intrinsic interest. But, no matter how innovative the design or how eye-catching the photography, they still consist of words to be read. You can jump forward if you re-envisage your annual report as an innovative video annual report. Bring your boring statistics to life. Bring your company into visibility. Make your readers wake up and pay attention.
The third option is the road show. A professionally, even artistically, produced video can replace the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can show your employees, your facility, and your product. Its more than just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that designs and executes your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be sent to 50,000 qualified prospects. These recipients can then easily pass on your video to their colleagues through Web 2.0 sharing and book marking tools.
This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while removing the disadvantages.
Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He pages through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you stand out? You can stand out by getting out of the book and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect wont take time to read. You can tell your story pictorially and make it real for the viewer. You can take them on a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can run your video whenever is convenient, and as often as he likes.
A similar unread document is the annual report. Annual reports are required of public companies and are based on information that has intrinsic interest. But, no matter how innovative the design or how eye-catching the photography, they still consist of words to be read. You can jump forward if you re-envisage your annual report as an innovative video annual report. Bring your boring statistics to life. Bring your company into visibility. Make your readers wake up and pay attention.
The third option is the road show. A professionally, even artistically, produced video can replace the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can show your employees, your facility, and your product. Its more than just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that designs and executes your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be sent to 50,000 qualified prospects. These recipients can then easily pass on your video to their colleagues through Web 2.0 sharing and book marking tools.
This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while removing the disadvantages.
About the Author:
Chuck Stewart discovered how a CEO can be assured of making a high quality investment banking presentation each and every time through the use of modern video technology. He discovered that, delivered through traditional means, an investors meeting is expensive to deliver and varies from meeting to meeting in its quality.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.